Marketing Ethics at Apple Inc Essay Example | Topics and Well Written Essays - 2000 words

Marketing Ethics at Apple Inc - Essay Example Both of them left college without graduating in order to launch their dream company. Owing to the fact that they did not have enough capital to buy offices, they started by working out in a garage. The idea that there were two young people who so believed in what they were able to create that they even left university to do it is what inspires so many people about Apple. Steve Jobs is still viewed by many as the genius who literally inspired many people to begin to love computers. Jobs was behind Apple’s first technological marvels such as Macintosh, Apple brand, and Power Mac computers (Lashinsky 2012). Apple Computer’s iconic advertisement that ran during the 1984 Super Bowl so inspired people that they actually snatched fliers from Apple’s representatives at the end of the games (Lashinsky 2012). Apple’s profile suffered a momentary lapse shortly after the success of Macintosh when Steve Jobs left the company after a power struggle (O'Grady 2009). His return, more than 10 years later, marked another period of prosperity for Apple. People began to associate Apple’s success with Steve Jobs. In 2001, Apple launched the Apple iPod. The ingenuity of this device had other electronics companies scrambling and trying to produce duplicates of it that had more operations than Apple’s model. None, though, was considered by the public to be as good as the original. Many attribute Apple’s success to the extraordinary crea tivity of its late CEO Steve Jobs. When he succumbed to cancer in 2011, many technology experts were convinced that Apple would never be able to find another like him. Good Marketing Ethics at Apple Inc. Throughout its existence, Apple has tried to make sure that its workers always exhibit the appropriate conduct in all circumstances. It believes that it owes its success to the creation of high-quality and innovative products as well as the demonstration of uprightness in every business transaction (Shaw 2003). Apple holds that respect, honesty, compliance and confidentiality are the qualities that denote business integrity (Linzmayer 2004). To include these values into its workforce, Apple has outlined a code of conduct that is observed in all its branches worldwide. It has also availed more detailed policies that concern conflict of interest, corporate governance, and rules on how to report any instances of questionable conduct (Lashinsky 2012). Furthermore, Apple offers its worke rs a Business Conduct Helpline through which they can testify on any misconduct to the corporation’s Audit and Finance team. To stress on its pledge to ensure dependable supplier conduct, Apple issues a yearly Apple Supplier Responsibility statement that clarifies its audit conclusions, supplier expectations and the remedial actions the corporation will take against foreign branches where violations have taken place (Lashinsky 2012). Apple commodities are intended to have a lengthier lifespan as the hardware is created from sturdy materials such as aluminum and recyclable glass. The operating system is created to be useful even after years of being in the market (Alas, Ennulo and Turnpuu 2006). Owing to this fact, Apple’s commodities do not have to be replaced as often as those of other electronics corporations. This leads to fewer products being consumed, and less demand put on the large-scale workforce. If demand as well as world population were to decrease, Apple ma nufactured goods would be the primary products to be ethically sustainable due to the fact that they can be created by workers who are not overburdened with work or live in cramped quarters (Lashinsky 2012).